Amy Johnston

A mission-driven marketing leader passionate about improving health outcomes through strategic, data-informed initiatives. With a BA in Marketing earned in just three years, I bring an achiever’s mindset and disciplined execution to everything I do.

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I’ve led growth and engagement strategies across digital health, SaaS, healthcare, and medical devices, driving measurable results in DTC, B2B, B2C, and B2B2C markets. My work spans full-funnel marketing, lifecycle programs, brand development, and performance campaigns rooted in insights and impact.

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Known for building high-performing teams and strong cross-functional partnerships, I thrive at the intersection of strategy, creativity, and execution. I’ve built Martech stacks, increased member engagement, optimized multi-channel acquisition, and stayed committed to purpose-driven work.

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Outside of work, I give back by volunteering and mentoring through organizations such as Feed My Starving Children and Heart Ministries. Whether leading a team or contributing to a cause, I’m driven by growth—for individuals, organizations, and the people we serve.