Recommendations
The recommendations below come from colleagues and partners who have experienced my leadership and collaboration firsthand. Their feedback reflects my dedication to impactful healthcare marketing, a positive and empathetic approach, and the ability to inspire teams and foster strong cross-functional partnerships.
​
Zachary Zanger, CEO @ Zanger Digital
I had the pleasure of working with Amy during her time at Wellinks, and I can confidently say she was fantastic to collaborate with. Amy is incredibly organized, responsive, and always came to the table with a well-thought-out project plan that kept everyone aligned and on track. Her professionalism, clarity, and positive attitude made a meaningful impact on the success of our projects. She was not only a strong communicator but also a reliable partner who brought structure and momentum to our work together. Anyone would be lucky to have Amy on their team — she brings both strategic thinking and flawless execution to the table.
While I only worked with Amy for a few months, she made a lasting impression during that short time. Amy joined my team as we were being acquired and had to navigate hitting ambitious activation and engagement numbers as clients were being notified about the acquisition. She hit the ground running from day 1, showing tremendous resiliency and immediately started delivering value to our clients and their members during a time of significant change. Two things stood out about my time working with Amy. The first is how she kept the member (end-user) first in everything that she did. That's both rare and incredibly valuable in a B2B2C model. Additionally, Amy's ability to develop high-performing, strategic marketing campaigns, pitch those campaigns to clients, and then execute the campaign flawlessly was quickly evident.
Bryan Engelson, Director of Omnichannel Marketing @ DUOS, former leader at Rally Health / Optum
Amy is one of the most thoughtful and effective healthcare marketers I’ve encountered. As Head of Member Marketing at Wellinks, she led end-to-end engagement from activation to retention with a rare balance of strategic thinking and genuine empathy. She knows how to build campaigns that not only drive results but also make members feel seen, supported, and empowered. Her ability to translate brand values into communications that resonate, especially with patients at their most vulnerable, has helped create a trustworthy, welcoming experience that truly sets her work apart. Any organization focused on meaningful, patient-first healthcare would be lucky to have her.
Mike Lloyd, Co-Founder & CPO @ Risk Averse
Stephanie Willard, Sr. Director of Clinical Operations @ Wellinks
I had the pleasure of collaborating with Amy to boost patient engagement and refine patient materials and provider collateral. Amy is dedicated, hardworking, and brings exceptional marketing expertise that surpasses conventional approaches. Her strategic, long-term vision consistently delivers outstanding results. I highly recommend her and hope to work together again in the future.
Mike Falkowitz, Sr. Vice President, Commercial Operations @ Predict Health, Inc., former coworker at Wellinks
I had the pleasure of working alongside Amy at Wellinks, and she was truly one of the most collaborative and strategic partners I’ve worked with in advancing cardiopulmonary patient care. Amy brings a rare blend of big-picture thinking and hands-on execution, making her a true full-service marketing subject matter expert. She played a critical role in delivering marketing assets that directly supported member engagement — not only producing high-quality work but aligning her efforts with larger company objectives. Beyond her skill set, Amy was a standout team player and culture fit, always ready to jump in, offer perspective, and help the team advance towards success. If you're looking for someone who can think strategically, deliver tactically, and elevate the people around her, Amy is it.
Danielle Zupansic, Patient Service Manager @ Wellinks
Working with Amy was an absolute pleasure. She brings such positive energy into every interaction and has a natural ability to inspire collaboration and forward momentum. Amy is the kind of person who not only brings ideas to the table but also rolls up her sleeves to see them through. She's reliable, thoughtful, and genuinely committed to making things better for the team, for the company, and for the people we serve. I always appreciated her willingness to listen, her follow-through, and her focus on continuous improvement. I truly hope our paths cross again!
Jody Rowland, Director of Consumer Marketing @ Optum Health
Working with Amy has been a tremendously rewarding experience. Her strategic lens, organization and passion for client growth shine through in all her work. She is not afraid to question the status quo to drive better outcomes for the business and her clients. She was a great partner, and would be a great asset to any team lucky to snag her.
Brea Murphy, Senior Director of Marketing @ RVO Health
Amy is a versatile, smart and savvy marketer who has strengths in consumer marketing, as well as delivering omnichannel B2B2C initiatives and plans. She asks the right questions, and is strategic in how she creates work that gets results, or nimble within channels that require connecting and alignment. In my work with Amy, I have consistently seen her as professional and proactive, and able to switch hats at a moment's notice when priorities change. I would work with her again in a heartbeat.
Kalen Gordon, Director of Campaign Planning and Management @ Thomson Reuters
There is so much I could say about Amy that I don’t know where to start. She’s one of the most inspiring demand generation marketing leaders I’ve ever had the fortune to work with and is everything an aspiring marketer should strive to be. Results-driven, process-oriented, creative, fair and above all one of the kindest people there is.I had the pleasure of working with Amy for more than 2 years at Thomson Reuters. Amy had an incredible capacity to take on new challenges and master them. As we continued to evolve our demand center for the Legal business, I kept increasing Amy’s scope and she kept rising to the challenge. She assimilates information quickly, which helps her formulate sound demand gen campaign strategies. She is also an excellent communicator, which allows her to clearly articulate those strategies to executive leadership, and peers gaining buy-in and ensuring alignment. I have watched her become a trusted advisor and mentor to many marketers who admire her and want to learn from her journey.I see Amy as a 'must-hire' marketing leader, and I hope to have the opportunity to work with her again in the future.
Sandy Wilson, Custom Marketing @ Optum Health
I had the pleasure of working alongside Amy at Optum on the client-facing Custom Marketing team. When organizational changes opened up new opportunities, Amy was tasked to build and lead a team of marketing strategists due to her exceptional communication, organization, and interpersonal skills. Her professionalism and unwavering focus on client support was outstanding. More than once, I approached Amy with a request from one of my clients with extremely tight turnaround times. With each request, she embraced the project, set expectations, gathered thorough details in concise communications, and delivered outstanding deliverables. Amy cultivated trusting relationships with colleagues and internal business partners. She demonstrated resiliency, professionalism, and leadership while maintaining a warm and responsive working style. Amy is an asset; I cannot say enough to recommend her to an organization lucky enough to bring her on board.
Amy Johnston is a fantastic marketing and communication specialist. I’ve worked with Amy on many implementations and she has stellar skills when it comes to working with clients and meeting all of their needs and beyond. Her communication style is warm and also very thorough. Amy also has wonderful people management skills as well. Any company would be lucky to have her on their team.
Blair Gowens, Senior Client Implementation Manager @ UGH / Optum Digital
Britt Prim, Chief Commercial Officer @ Karias Health, former leader at Optum
I had the pleasure of working with Amy on the Optum Custom Marketing team. From day 1, Amy demonstrated profound understanding of the customers she served, while bringing in a unique perspective to her business partners. She did this by asking thoughtful questions, getting the right people together, and doing deep dives on the products she was supporting so she could accurately capture the member experience and journey.Amy is someone who brings her best to work and brings out the best in those around her. She is well respected for her skill, while also being someone people want to work with for her ease in navigating her work. Her excitement is contagious, she has an insatiable desire to learn, and her ability to impact people through her work is incredible. I am grateful for the time I had to work with and learn from Amy.
Amy started at Optum and shortly thereafter, her manager and co-workers left. She was new and found herself alone with more than triple the responsibilities. She didn’t hesitate to dive in to figure things out and she did it all with an amazing attitude.Amy is not only a resilient self-starter, but she is also smart, strategic and an excellent communicator. Most importantly, she is a good person. I would jump at the chance to work with her again and strongly recommend her for any role she sees fit.
Michelle Trench, Director of Custom Marketing @ Optum Health
Amy was an account manager for a client we mutually supported in our respective roles. Amy was amazing to work with; extremely responsive to the clients needs and expressive with ideas and creatives to support engagement. You could tell she clearly valued her client relationships and going the extra mile to offer support. She was a pleasure to work alongside and an asset to have on the client team.
Salome Rivera Basile, Health Educator @ Monitor My Health, former partner at Optum
Jesica Marshal, VP of Marketing @ RVO Health
I had the pleasure of having Amy as a part of my marketing team, leading custom clients. Amy’s strong professionalism and marketing acumen led to expanding her role beyond an individual contributor and she increased her scope to be responsible for the strategic onboarding of all National large employer accounts for Real Appeal and in addition, Optum Perks Savings Program and Optum Store. Amy demonstrates a strong sense of self and leadership, continuing to take on new depths of responsibility and complexity, including building and leading a team of marketing strategists to support all DTC programs. Throughout Amy's time on my team, she exceled in the following areas: Developing trusting relationships with customers/clients/members across the DTC portfolio, fostering relationships with external stakeholders to nurture/support loyalty, retention and understanding of our marketing efforts, cultivating relationships with applicable internal business partners to drive support, understanding and collaboration on our marketing efforts, gaining alignment/commitment with business leaders on marketing strategies/initiatives and driving understanding of Marketing's return on investment and overall business impact among leadership and other applicable stakeholders. Amy is an asset to any team. I am looking forward to following her career path!
I reported up to Amy shortly after she joined the organization during a particularly chaotic transitional period where a lot of leadership, process, and organizational changes were being implemented. While her plate was already overloaded with work, she embraced taking on the additional responsibility of overseeing my area immediately. Amy carved out time in her extremely busy schedule and dug in head first to learn about a new part of the business in a short span of time. What I appreciate most about Amy's leadership skills is that she is an exceptional communicator. Amy consistently provides clear expectations on her asks, which I find to be extremely rare these days. She also is on top of keeping her team fully informed on any top down communications from leadership and cross functionally. Plus, I got the pleasure of knowing Amy on a personal level, and she always made me feel extremely comfortable to come to her with anything -- nothing was ever to big or too small. She made time to really listen to my concerns and assist and guide me in finding a solution. It was my pleasure to work under Amy's leadership and I give her my strongest recommendation to any organization looking for a seasoned and extremely likeable leader.