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Career Summary

Marketing leader with a track record of driving meaningful business outcomes, delivering measurable revenue impact, market differentiation, and sustained user engagement across B2B, B2C, and B2B2C models.
 

 

Brings 10+ years of experience in SaaS and B2B industries with deep expertise in product marketing, end‑to‑end go‑to‑market strategy, and scalable MarTech systems.

 


Passionate about helping people reach their full potential by elevating user engagement, improving access, and building high‑performing teams in fast‑moving, mission‑driven environments.

Leadership

B2B Growth Acceleration

Drove high‑velocity growth across B2B and B2C channels, delivering million‑dollar revenue impact and 75% YoY growth.

 

Scalable Operational Excellence

Built GTM and MarTech frameworks that generated $1M in revenue, 15% margin growth, and 40% cost savings.

 

Results-Driven Impact

Delivered 74% engagement, 86% retention through strategic positioning and narratives.

 

Award Winning Marketing

Recipient of the MarCom Platinum Award for excellence in integrated communications and campaign strategy.

Experience

2023 - 2025

Orchestrated product marketing & GTM strategy for a virtual-first SaaS platform, defining competitive positioning across health plans, payer, and provider audiences that powered a 74% increase in member engagement and 18.6% conversion lift.

Senior Marketing Director

Director of Marketing

Wellinks

New Haven, CT 
Remote

  • Fueled 74% member engagement with activation frameworks and optimized early‑journey touchpoints across channels.

  • Achieved an 86% six‑month patient retention rate and a 20% patient conversion, building and executing a full‑funnel lifecycle model and cross‑channel experimentation.

  • Generated 100+ qualified leads leading end‑to‑end GTM planning and aligning product, sales, and customer success around a unified launch strategy.

  • Unlocked a new revenue stream using cross‑functional collaboration to scope, launch, and operationalize a billable in‑app chat capability.

  • Reduced readmissions by 55% using redefined product positioning and a rebrand grounded in clinical insights.

  • Elevated onboarding efficiency by 25% and reduced costs by 12% using redesigned benefit messaging and an improved new‑member experience.

  • Propelled brand visibility and top‑of‑funnel growth, delivering a 15% increase in social followers and increased organic traffic through a unified content, PR, and SEO strategy rooted in thought leadership.

  • Led and developed the marketing team, introducing clear KPIs, coaching frameworks, and performance rhythms that strengthened execution and accelerated delivery timelines.

  • Ensured 95% on‑time delivery with scalable workflows and governance models adopted across internal teams and agencies.

  • Accelerated enterprise deal cycles with strategic narratives and client‑ready materials that elevated product value and differentiation.

2021 - 2023

Managed PMM for 240+ national employer accounts (B2B2C), overseeing the segmentation and execution of multi-channel campaigns that boosted benefit utilization by 28% and delivered 19,000 enrollments.

Product Marketing Director

Senior Manager of Client & Member Engagement

RVO Health
Charlotte, NC
Remote

  • Generated $1M+ in first-year sales and 834 qualified leads with the North American launch of the HighQ platform and building a scalable GTM model.

  • Fueled 75% revenue growth leveraging targeted ABM and demand generation strategies informed by behavioral insights and account prioritization.

  • Enhanced acquisition efficiency 35% using optimized search, landing‑page UX, and metadata across six product lines.

  • Increased qualified leads 18% using multi‑channel demand programs across webcasts, paid media, email, landing pages, and SMS.

  • Converted a $130K pipeline operationalizing lead‑qualification workflows that processed 2,500 entries and secured 9 high‑value appointments, strengthening sales‑marketing alignment and accelerating deal velocity.

  • Streamlined delivery 15% as a result of agile planning processes and stronger cross‑team coordination.

Joint Venture of Optum Health & Red Ventures

2020 - 2021

Directed the global GTM North American launch strategy from the UK, generating $1M+ in first-year revenue and 834 qualified leads while driving 75% YoY growth across key performance channels (SEO, Paid Media, Field Marketing).

Senior Demand Generation Marketer

Thomson Reuters

Eagan, MN 
Hybrid

  • Enabled $1M in revenue, leading cross‑functional product development informed by customer insights and market validation.

  • Activated 300+ partners using scalable channel programs that increased awareness and drove preference.

  • Increased conversions by 13% developing targeted ABM strategies and refining value propositions for key segments.

  • Identified four new growth opportunities through conducting competitive and customer research that informed strategic planning.

Certifications

  • Generative AI for Marketing Professionals Certification

  • Online Marketing Certified Associate (OMCA)

  • Eloqua Masters

  • HubSpot Inbound Certification

  • Lean Six Sigma, Yellow & White Belt Certified

Core Competencies

B2B Growth & Lead Generation

Cross Functional Influence

Hands-On Leadership

Martech Optimization & Data Analysis

Product Positioning & GTM

Sales Enablement 

Strengths-Based Organization (SBO) Top 5 Strengths

Achiever

Connectedness

Deliberative

Discipline

Empathy

Responsibility

MARTECH

  • Adobe Ad Cloud

  • AEMS

  • Amplitude

  • Asana

  • Clickup

  • Eloqua

  • Enzyme

  • Figma

  • FIve 9

  • Google Analytics

  • Hive

  • HubSpot​

  • Jira

  • Mail Chimp

  • Marketing Cloud / Pardot

  • Meta

  • Mural

  • Notion

  • ON24

  • Salesforce

  • Sprout

  • SendGrid

  • Survey Monkey

  • Trello

2018 - 2020

Product Marketing Manager

Uponor 

Apple Valley, MN

​

Spearheaded the GTM strategy and commercial launch for a new product line, achieving $1M in revenue and 15% margin growth.

  • Led cross-functional product development, enabling $1M in annual revenue through market‑backed enhancements.
    Implemented initiatives that activated 300+ distribution partners, strengthening awareness and accelerating channel preference.

  • Managedaccount-based selling programs that increased conversions by 13% across builders, distributors, and contractors.

  • Executed comprehensive competitive analysis and customer research, resulting in identifying four new business opportunities.

2017 - 2018

Product Marketing Manager

Quality Bicycle Products

Bloomington, MN

Implemented targeted B2B segmentation strategies for specialty retailers, leading to a 12% growth in sales and expanding market share.

  • Drove 12% sales growth using segmented B2B strategies and enhanced product positioning for specialty retailers.

  • Elevated brand positioning and demand building integrated B2B/B2C marketing plans anchored in unified product narratives

  • Strengthened internal alignment and engagement using coordinated cross‑functional campaigns and unified brand and product messaging.

2010 - 2017

Category Marketing
Lead, Major Appliances

Best Buy Co., Inc.

Paid Media Investment

Richfield, MN

Generated 20% YoY D2C / B2B product category growth through strategic co-branded campaigns; managed a $130M paid media budget.

  • Drove 20% YoY D2C category growth with co‑branded strategies and optimized digital experiences across retail channels.

  • Improved category performance by aligning vendor partners around shared goals and optimizing promotional strategy.

  • Enhanced ROAS and acquisition performance, leading to optimization of a $130M national paid media budget and using data‑driven insights to refine channel mix and investment strategy.

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