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White Grass

 Certifications & Awards

Certifications

Online Marketing Certified Associate (OMCA)
Lean Six Sigma: Yellow & White Belt Certified
Eloqua Masters
HubSpot Inbound Certified

Awards

Category: Strategic Communications, Integrated MarketingThomson Reuters "Relentless Innovation" Legal Campaign 
 

 Relentless Innovation is a Thomson Reuters Legal brand campaign telling our story of innovation, human expertise, and simplicity. It unites all our legal solutions with one bold message for our customers: confidence through innovation.

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 The key objective of the campaign was to drive awareness and reinforce Thomson Reuters’ relentless drive for the innovative legal technology our customers need; while finding a balance in ensuring the tech is easy to understand and adopt.

 

Marcom Platinum Award
 

Dyson Perseverance Award 

Shine Appreciate Award

“Amy tirelessly works to improve the Management Marketer role Ways of Working – with helpful tips, taking time out of her day to provide notes from live trainings, creating “how-to” guides, creating folders and flow for the different projects/campaigns that the Management Marketers are involved in, and above all maintaining a positive and encouraging environment for questions and continued process improvements.  I’m excited and proud to get to work with Amy and appreciate her dedication to the role and in helping everyone within our Management Marketer group to be as successful as possible. “Inspire” is such a great title for this award level, as it is inspiring to see everything coming together to help mold & shape our role within the organization and all of the above & beyond work that she puts into helping all of us on a regular basis.  Thank you, Amy!!”

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Nicki Lancrain

Campaign Management Marketer @ Thomson Reuters
 

"The Legal Platform GTM was formed in late 2019 with a focus on developing a full funnel marketing motion to support and expand HighQ, a critical strategic technology for both Legal and Corporates customers in US, Canada and UK. Over the course of the last 9 months, this group has been charged with understanding former HighQ marketing campaign and content marketing assets, building a data foundation for which to track leads and asset performance, understand new technology and customer persona's, and pain points, stay aligned with product management investment and enhancement strategy, revise product positioning, migrating to tr.com and launching the latest 5.4 release of HighQ. This team has been the perfect example of what happens when a team tries, fails, tries again and continues to push the business forward as part of the process. Each individual on this team has brought their unique talents and open minds to their work each day. The launch of 5.4 is an important milestone as we continue to incorporate our learnings into results as we chase a $2.4M MAS target for 2020."

 

Laura Willbanks
Chief Marketing Officer @ Thomson Reuters

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